Fashion and food will unite in a groundbreaking collaboration as House of Sunny, the cult UK fashion brand, takes over Hackney’s vibrant pizza restaurant, Unlock, from 5 to 15 December 2024. Dubbed the “House of Sunny Pizza Party!” this multi-sensory experience promises to blur the boundaries between art, fashion and creative Neapolitan cuisine.
With a limited-edition menu, exclusive House of Sunny capsule collection available to buy instore and an immersive transformation of Unlock’s industrial-chic space, the announcement is the latest in the global trend of high-profile fashion-restaurant collaborations aimed at celebrating creativity in the heart of east London
Founded in Hackney in 2011, House of Sunny has become synonymous with bold, sustainable designs and an inclusive global community. Led by founder and creative director Sunny Williams, the brand continues to capture the hearts of celebrities like Kendall Jenner, Dua Lipa, and Bella Hadid, as well as a loyal social media following affectionately known as the “Homies.”
Unlock, founded by Naples-born siblings Arianna and Giovanni Izzo, is a rising star in East London’s food and art scene. Renowned for its innovative gourmet pizza creations and its gallery space commitment to local artists, Unlock has quickly become a Hackney favourite and gained international curiosity when it launched ‘Luna’ – the world’s first pizza taco earlier this year.
“House of Sunny and Unlock share a deep passion for creativity, community, and bold aesthetics,” says Sunny Williams, founder and creative director at House of Sunny. “Hackney is where it all began for us, so partnering with a local gem of a pizza joint like Unlock felt like the perfect way to bring this vision to life. Food, fashion, and art are universal forms of self-expression. We wanted to create a space that feels fun, welcoming, and inspiring— where you can also enjoy a slice of authentic Neapolitan pizza.”
Giovanni Izzo, co-founder of Unlock, adds: “At Unlock, we’re all about exploring unexpected combinations and we are excited to partner with a legendary brand like House of Sunny, which has built such a powerful global identity while staying true to its roots. This collaboration is a celebration of food, fashion and the vibrant spirit of community.”
What to expect
- Limited-edition House of Sunny Pizza Party menu:
House of Sunny has curated a special pizza and cocktail menu for the event, including a vegan ‘Luna’ – the world’s first pizza taco:
The HoS Pizza will be topped with tomato chutney, Cantabrico’s anchovies, Parmigiano cream, Colatura di alici and tomato flakesThe HoS ‘Luna’ Pizza Taco will include fermented Red cabbage, crispy cauliflower, vegan mayo, curly parsley served with beetroot hummus - Immersive experience: Unlock’s east London space will be reimagined by House of Sunny as a retro playground, complete with visual installations and bespoke decor.
- Exclusive capsule collection: A limited run of pieces, including t-shirts, cardigans, hoodies, and caps, will be available for purchase. The Unlock team will also debut new uniforms designed by House of Sunny.
Looking forward to see you there!
